Ranking high in Google is a matter of seo. That's what most people know. But just as important, ranking high in Google is also a matter of link building. How does that work: link building in seo? In this blog we describe the importance of link building in seo and why it is important or sensible to use a seo link building agency.
decor arrow left
Link building
Link building in seo; link building is a crucial part of search engine optimization (seo). Based on links from other websites to your own website, search engines can see that your site is relevant and popular. This will rank your website higher in the search results pages and you will receive more traffic. Link building and seo (using the right keywords in the texts on your website) reinforce each other and go hand in hand. There are several ways to get links. Some methods, such as participating in link farms, do more harm than good. This kind of link building services for seo agencies can even be penalized by Google. It is important to only use white-hat techniques, such as:
Publishing high quality content
Approaching influencers and brands
Participate in online and offline communities
Guest blogging on relevant websites
Creating informative infographics.
Link building is an important part of any seo strategy. Getting links from high-quality websites will increase your chances of ranking higher in Google. If a professional athlete says in his blog that certain shoes in a price range are the best, this obviously has more authority and is more valuable than if your neighbor across the street, who has never worn running shoes, says that.
decor arrow bottom
How can you influence the search results with link building?
You build backlinks (link building) to your website to improve your position in search engines. The more quality links you have, the higher you will rank in search results. Google's search algorithm uses links to determine a website's PageRank. PageRank indicates the popularity of a website and is used to determine which websites should rank higher in search results. The higher the PageRank, the higher a website will rank in search results. Links are one of the most important factors that contribute to a website's PageRank. When a website links to another website, it is, in effect, giving that website a vote of confidence. A link from a high quality website will carry more weight than a link from a low quality website. Link building services for seo agencies usually offer links of poor quality, so it is best to look to an experienced and reliable link building agency that integrates link building in it’s seo strategy.
Link building agency: how does link building work in seo
Link building is an active approach to get more inbound links from other websites to your website, resulting in higher authority and better positions in Google's search results. These organic positions are determined by Google's algorithm, which consists of on-page and off-page factors. For example, on-page factors are optimized content and correct tags, while off-page factors are about references from other websites to your website. After all, Google must be able to find pages on the web in one way or another and that is not possible without references or links. In addition, a good backlink also shows that a third party sees the content on your page as important content about, for example, a relevant niche.
Use of a backlink building agency
Why should you use an experienced backlink building agency? Here are some reasons:
Expertise upMention is an international seo link building agency. It has offices in Delft (the Netherlands), Nairobi and London. We have more than 20 years of experience with various search engines and can boast of numerous success stories. We can advise you on which keywords work best for your website, how you can optimize the content to score higher in search results and take care of the link building for you. Everything with the aim of connecting you better with your target group, so that they become customers of yours.
Unique A-B-C link strategy upMention has a unique approach to link building in seo. Google sees whether a link profile is built naturally and penalizes sites that have a link profile that is not. That is why we naturally build your link profile, links to domains or pages that are relevant to you or your customer. Regardless of authority. If you sell houses, a link from a mortgage advisor is strong; a link from the automotive industry slightly less. Often these sites want something in return. We only advise against a link from your site that refers to them. Because with that you indicate to Google that the visitor can find more on the other page. So how do you get a high-quality link and still give something in return? upMention solved this as follows: we have many link partners in our network, in all kinds of fields and niche markets. When you (website A) request a link from website B, this website B receives a link from our link partner C. This way it costs you nothing and website B also receives a link in return, without leading visitors away from your website. We call that the A-B-C link building strategy! We integrate link building in our seo strategy.
Cost effective Choosing an seo agency can save time and money compared to trying to do seo yourself or hiring a freelancer. An seo agency has access to multiple resources and tools and can provide more comprehensive services at a lower cost. Also remember that getting a link naturally takes a lot of time. For example, we spend an hour and twenty minutes (on average) arranging a backlink. If you want to take a serious approach to link building, you must also make time for this seriously. Fortunately, there are plenty of parties to which you can outsource link building! And upMention has some very competitive tariffs!
Access to resources An experienced seo agency has access to additional resources such as link building campaigns, keyword research and content optimization that can all help increase your website's visibility in search engines such as Google. An seo agency can also advise you on how best to edit existing web pages so that they rank higher in search engines and attract more visitors and potential customers.
Strategic planning and execution An experienced seo agency knows what works and what doesn't when it comes to improving the position of websites in search engines such as Google. At upMention we know how different strategies, such as link building campaigns, keyword research and content optimization work together. For example, upMention's seo specialists already have a draft plan for the first year, without even having spoken to you. This plan is based on our specialist knowledge and more than 20 years of experience, and very systematically creates a snowball effect. We stand for a structured long-term approach to website optimization that allows your company to be successful in the long term!
Results-oriented approach An effective seo campaign requires constant monitoring and analysis of data collected. That is why we expect something from you in return for our dedication: commitment, patience and the will to cooperate. For example: what could you do yourself? Let people within your company also think about link building. Perhaps there are business relations (suppliers, partners, etc.) who could place a link to your company. Together we will make it a success, starting with a 12-month forecast, so that you know exactly what you are investing in. That involvement, and the will to make your goal a success, makes us special. This distinguishes upMention from ordinary seo agencies!
To conclude, link building is time-consuming, labor-intensive and repetitive work. But link building is also essential when it comes to improving your findability. Google is clear about this: without recommendations from the external audience, they don't know if you are really important! A seo link building agency can save you much time and effort and can help you rank higher in Google and attract more visitors. upMention integrates link building in it’s seo strategy and is the best choice if you want a link building agency to help you rank higher in Google.
